What is big data analytics?īig data analytics is the process of collecting, examining, and analyzing large amounts of data to discover market trends, insights, and patterns that can help companies make better business decisions.
You'll also learn about types of analysis used in big data analytics, find a list of common tools used to perform it, and find suggested courses that can help you get started on your own data analytics professional journey. In this guide, you'll learn more about what big data analytics is, why it's important, and its benefits for many different industries today. It is used widely across industries as varied as health care, education, insurance, artificial intelligence, retail, and manufacturing to understand what’s working and what’s not, to improve processes, systems, and profitability. Big data analytics uses advanced analytics on large collections of both structured and unstructured data to produce valuable insights for businesses.
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